Wednesday, 14 March 2018

#472 Appearing to live the dream

Since joining the UK bloggers group, I'd been surprised at the number of writers who were monetising. This morning one asked how to declare a gift voucher on a tax return. Granted she might not make all her taxable income from blogging but even asking the question suggested a significant amount.

Some collaborated with brands. There were threads about aspects of a blog's frontend and backend that might sway a company's decision to work with them. Bloggers were attending product launch parties, festivals and charity events.

Photographers stalked the group, weighing in on debates. Some wrote their own blogs, others were buddying up. There were discussions about contracts between snappers and jotters and how to deal with fees and rights and copyrights.

My Facebook feed was clogging up with their posts but I didn't want to filter them out just yet in case I learned something. Flogging blogging was a completely new area to me. Something More Weekly didn't have the views to make more than pennies in ad revenue but it was still fascinating to see so many people living the dream or appearing to.


Anonymous said...

I was reading a blog about a young traveller’s tales of exploring the world. One particular post about her experience of cruising appealed to me simply because I’d always held the perception that cruise holidays were for my parent’s generation. Her wonderful summary corrected that perception I should add.

Though she was making reference to a certain well known cruise liner through out the post, I didn’t realise until the end of her post that she had enjoyed this cruise in lieu of writing about her trip.

What’s more, I then found myself considering booking the same trip.

Tasteful blogging which promotes an organisation’s services is a great form of marketing in my opinion.

The reason I didn’t feel as though I was being sold to is because most of her posts were about promoting travel, not an organisation. Perhaps it’s about balancing posts such that they stay true to their purpose but give marketing professionals another avenue to promote?


Fizzfan said...

I guess flogging blogging or blogging to flog is a natural progression for advertising to explore or exploit.
I must admit I often read purchasers reviews before opting to buy something on line, and for travel or indeed anything, it seems to present a far more trustworthy endorsement than the company’s own spiel.
Yes, now I think about it, I’m a big fan.

Dan Copping said...

These comments make me want to find examples of corporate blogs - some that I like and some that I don't like and explain why.

The wifi connection at the Barbican isn't up to its usual standard though.

So I won't.

Fizzfan said...

I like the concept of thinking something’s not up to my usual standard and then just saying So I won’t.