Monday 9 September 2013

#35 A couple of minor changes

Sometimes at weekends I'll head over to NY Financial Press TV and listen to the market updates. This is largely because I love the flow and fluctuations in the way that Remy Blaire and James Sweeney read the reports. They seem to have started taking clips from the financial news network featuring someone called Donna Sawyer recently but her tone of voice is much more boring.

TGI Friday's is currently undergoing a major rebrand. After successfully removing the apostrophe from its logo in the US, we can only hope that the UK follows suit. Or can we? My personal view on this is that the restaurant should be called 'TGI Friday', or even just 'TGI' because all we're doing then is naming a restaurant after a well known phrase. To pleuralise the phrase doesn't make any sense so far as I can see and to switch it to possessive would highlight the fact that the restaurants or menu items belong to a company named after a phrase, which seems unnecessarily complicated.

Espero que possamos falar novamente no tempo.

1 comment

Anonymous said...

sempre vamos poder falar novamente!adoro nossas conversas!